Euro 250M European women’s wear company looking to expand internationally. Identified major go-to-market time differences and implemented changes which led to 4 weeks lead-time improvement.
Cut 20% collection complexity.
Increased overseas business 35% in Year 1 with multi-million increase in medium term.
Took over management of North American subsidiaries and led e-commerce, expansion into strategic major retailers and DTC overhaul.
Led market entry initiatives into Asia – including China.