Transformed US-focused consumer product business into a global business across 80 countries where international generated 50% of total global revenue. As Discovery Channel brand experienced sales declines due to shift from traditional business drivers (network, video, gaming) diversified business to publishing, merchandise, character-led properties, etc. Increased Retail Sales from $20M to $190M. Successfully launched 20+ properties and brand licensing programs including Discovery Channel, Discovery Kids, Animal Planet, TLC, The Crocodile Hunter, Trading Spaces, etc. Generated +2 billion consumer product brand impressions. Developed partnership with networks to weaponize programming to drive consumer product sales.
Discovery Channel
